Produire moins, compter mieux, aimer plus - Ép. 5/5 - Le capitalisme est-il soluble dans le XXIe siècle ?

Werbung versucht sich das Streben nach Glück zunutze zu machen. Eine Verteufelung der Werbung als Konsequenz erscheint jedoch nicht sinnvoll, um die aktuellen ökonomischen, ökologischen und sozialen Probleme der Menschheit zu bewältigen. Vielmehr bedarf es eines Paradigmenwechsels beim Konsum und damit einhergehend beim Wirtschaften.

How should we discuss welfare when understanding the role of growth and the viability of Growth-led development? One option is to look at subjective happiness. This provides an anti-materialistic view which may superficially appear more compatible with significant reductions in consumption in order to remain within safe ecological limits.

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Environmental catastrophe looms large over politics: from the young person’s climate march to Alexandria Ocasio-Cortez’s Green New Deal, increasing amounts of political space are devoted to the issue. Central to this debate is the question of whether economic growth inevitably leads to environmental issues such as depleted finite resources and increased waste, disruption of natural cycles and ecosystems, and of course climate change. Growth is the focal point of the de-growth and zero-growth movements who charge that despite efficiency gains, increased GDP always results in increased use of energy and emissions. On the other side of the debate, advocates of continued growth (largely mainstream economists) believe that technological progress and policies can ‘decouple’ growth from emissions.