Exploring Economics strengthens plural economics and alternative economic approaches.
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This new book tells the story of how chocolate came to be the product that so many of us love today, while centering its colonial origins and its current structures of production that are dominated by US and European multinational corporations. Fattacciu brings us the uncomfortable truth of how production of chocolate has long been tainted with coerced and unethically sourced labour, by taking us on a journey of how cocoa became the first seed to cross the Atlantic from ex-Spanish colonies to Africa in an attempt by the Spanish colonizers to regain control over colonial trade, and journeying further to Western European consumers. She investigates the key moments of intersection between the various actors involved in chocolate’s successful trajectory over the years to explain the subsequent boom in chocolate consumption at the end of the 18th century. It gives us a great insight into colonial extraction, monopoly capitalism, and the democratization of a formerly exotic and luxury product.