Homo Economicus: Why are new year’s resolutions so difficult to maintain and economic models so bad at predicting our behaviour?

Level: leicht
Antonia T. Schröder | Pluralist Economics Fellowship, 2018
Homo Economicus:  Why are new year’s resolutions so difficult to maintain and economic models so bad at predicting our behaviour?

Perspektive: Verhaltensökonomik
Thema: Verhalten, Kritik am Mainstream
Format: Multimedia Dossier
Link: https://spark.adobe.com/page/IgF3TnwXHDiCd/

This dossier is part of the Pluralist Economics Fellowship, jointly put together by the Minerva Schools at KGI & The Network for Pluralist Economics.


Homo Economicus:  Why are new year’s resolutions so difficult to maintain and economic models so bad at predicting our behaviour?

Author: Antonia T. Schröder

Review: Prof. Dollie Davis

 

Abstract:

Have you ever wondered why it is so difficult to follow through on new year’s resolutions, such as to exercise more or to start saving more money towards retirement? The agent that most traditional economic models are based on would not struggle to keep up these resolutions. These agents are referred to as homo economicus.

Homo Economicus