Verhaltensökonomik

Unternehmen sind heute noch immer an engen und anspruchslosen Zielen ausgerichtet, die wenig mit den drängenden Realitäten unserer Welt zu tun haben. Frank Thun entwickelt einen Mix aus betriebswirtschaftlichen Prinzipien und einem neuen Verständnis für ökologische und gesellschaftliche Bedürfnisse - und liefert damit einen praktischen Leitfaden für nachhaltige Unternehmensführung.
2024
Level: leicht
Unternehmen in Grün
Economics should schematically explain the key elements and main strands of this core part of social life: the actual workings of our economies. This book argues that orthodox, modern neoclassical economics does not fulfil this core task. Standard economics models do not address the real functioning of our market economies, but rather an imagined economy.
2022
Level: leicht
Economics and the Real World
Improving Decisions About Health Wealth and Happiness Now available Nudge The Final Edition The original edition of the multimillion copy New York Times bestseller by the winner of the Nobel Prize in Economics Richard H Thaler and Cass R Sunstein a revelatory look at how we make decisions for fans …
2009
Level: leicht
Nudge
More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible.
2012
Level: mittel
Ecological Rationality
Written by the Nobel Prize winners in Economics Robert Shiller and George Akerlof, this book shows how deception and manipulation play a big role in the economic behavior of individuals, as well as showing how the assumption of "perfect information" is far away from the truth. Through both quantitative data and stories of how to reduce this noxious phenomenon, the authors paint a pretty different picture of how markets really works in a hyper-communicative scenario like nowadays.
2016
Level: leicht
Phishing for Phools
What is economics? What can - and can't - it explain about the world? Why does it matter?
2015
Level: leicht
Economics: The User's Guide
Warum sind wi beim Anblick eines köstlichen Desserts sofort bereit, unser eisernes Diätgelübde zu brechen? Wieso glauben wir, dass teure Medikamente besser wirken als preiswerte? Und weshalb tun wir uns oft so schwer, uns überhaupt zu entscheiden?
2008
Level: mittel
Denken hilft zwar, nützt aber nichts
The models of portfolio selection and asset price dynamics in this volume seek to explain the market dynamics of asset prices. Presenting a range of analytical, empirical, and numerical techniques as well as several different modeling approaches, the authors depict the state of debate on the market selection hypothesis.
2009
Level: mittel
Handbook of Financial Markets
This book explores frontier work at the intersection of experimental and environmental economics, with cutting edge research provided by premier scholars in the field.The book begins by focusing on improving benefit-cost analysis, which remains the hallmark of public policy decision-making around the globe.
2006
Level: mittel
Using Experimental Methods in Environmental and Resource Economics
This invaluable volume brings together seminal articles with a significant behavioural content on various areas in macroeconomics.
2012
Level: mittel
Behavioural Macroeconomics
This Encyclopedia is a very first fully refereed A-Z compendium of the main principles, concepts, problems, institutions, schools and policies associated with political economy. Part 1 of a 2-volume set comprises entries from A-K.
1999
Level: mittel
Encyclopedia of Political Economy: A-K
Winner of the Nobel Prize in Economics

Get ready to change the way you think about economics.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

2016
Level: mittel
Misbehaving
This book discusses the relationship between pluralist economics and the case study method of teaching, advocating the complimentary use of both to advance economics education. Using a multi-paradigmatic philosophical frame of analysis, the book discusses the philosophical, methodological, and practical aspects of the case study method while drawing comparisons with those of the more commonly used lecture method.
2017
Level: mittel
Case Method and Pluralist Economics
The book deals with the financial instability hypothesis of Hyman P. Minsky and its application to current developments. The first part of the work summarizes the hypothesis and mentions works elaborating the hypothesis. The second part applies the hypothesis to the financial crisis 0f 2008/09.
2014
Level: mittel
The Financial Instability Hypothesis of Hyman P. Minsky
Experimental economists are leaving the reservation. They are recruiting subjects in the field rather than in the classroom, using field goods rather than induced valuations, and using field context rather than abstract terminology in instructions.
2004
Level: leicht
Field Experiments in Economics
This book is intended as a textbook for a course in behavioural economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioural economics to researchers. Unlike some general audience books that discuss behavioural economics, this book does not take the position of negating traditional economics completely.
2018
Level: mittel
Behavioral Economics

 

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