Is Behavioural Economics the New Mainstream?

Leonardo Conte
Rethinking Economics Switzerland, 2019
Level: advanced
Perspectives: Behavioral Economics, Neoclassical Economics
Topic: Behavior, history of economic thought, mainstream critique, microeconomics
Format: Blog
Link: https://www.swissrethinkeconomics.org/blog/is-behavioural-economics-the-new-mainstream

Since Daniel Kahneman won the Nobel Memorial Price in Economic Sciences in 2002, a new branch of economics gained academic and popular interest. That is, the so-called area of behavioural economics. However, some scholars claim that this new area of economics is not changing much of the mainstream paradigm. Why?


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