Table of contents:
Chapter 1: Introduction
Chapter 2: Markets and models
Chapter 3: What do entrepreneurs do?
Chapter 4: Who wants the product and in what quantity?
Chapter 5: How shall the firm produce the product?
Chapter 6: Where do costs come from and how to they behave?
Chapter 7: How can the firm set the ‘right’ price?
Chapter 8: How can the firm earn persistent above-normal profits?
Chapter 9: A business enterprise is born
Chapter 10: How can the firm grow?
Chapter 11: What can established firms do when sales volume stagnates or declines?
Chapter 12: Fundamental macroeconomics
Chapter 13: What are the main sources of controversy in macroeconomics?
Chapter 14: The international environment