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Sarah Jaffe’s examination of the “labour of love” myth, which posits certain types of work as performed for passion instead of pay, is more relevant than ever amidst expanding narratives of ‘friendly’, ‘progressive’ workplaces. She uncovers this seemingly benign myth of ‘doing what you love’ as creating an environment of exploitation, whereby attempts to secure better working conditions, higher pay or fewer hours are dismissed as greedy. In her analysis, Jaffe is thorough, moving from ‘How did we get here?’ to ‘Where can we go?’ within each case study. By exploring the histories of various industries – education, care, voluntary and non-profit sectors, amongst others – Jappe provides context for the emergence and naturalisation of such rhetoric. She then uses the personal accounts of individuals working within these industries to illustrate how workers are resisting, outlining the ways in which wider society can, too, reject this subtle yet exploitative trap. Reminiscent of Boltanski and Chiapello’s ‘The New Spirit of Capitalism’, as well as David Graeber’s ‘Bullshit Jobs’, Jaffe contributes to the literature on modern capitalist exploitation with a thoughtful, humorous, sometimes brutal, always touching account, from a diverse set of professions, which proves necessary reading for anyone who thinks they love their job.