Best-selling books such as Freakonomics and The Undercover Economist have paved the way for the flourishing economics-made-fun genre. While books like these present economics as a strong and explanatory science, the ongoing economic crisis has exposed the shortcomings of economics to the general public.

Tony Lawson has become a major figure of intellectual controversy on the back of juxtaposing two relatively simple and seemingly innocuous ideas. He has argued firstly that success in science depends on finding and using methods, including modes of reasoning, appropriate to the nature of the phenomena being studied, and also that there are important differences between the nature of the objects of study of natural sciences and those of social science.