Behavioral Economics – Toward a New Economics by Integration with Traditional Economics

Ogaki, Masao, Tanaka, Saori C.
Niveau: avancé
Éditeur: Springer
Perspective: Behavioral Economics
Sujet: Comportement
nombre de pages: 211 pages

texte de présentation

This book is intended as a textbook for a course in behavioural economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioural economics to researchers. Unlike some general audience books that discuss behavioural economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioural and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioural economics.

Résumé du livre

Where is the difference between neuroeconomics, cultural and identity economics, economics of happiness, and behavioural economics? This book will tell you. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioural economics under uncertainty), intertemporal economic behaviour, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviour, and economics of happiness utilizes measures of subjective wellbeing. There is also a full chapter on behavioural normative economics, which evaluates economic policies based on findings and theories of behavioral economics.


Commentaire de nos éditeurs:

A useful book for a course in behavioral economics for advanced undergraduate and graduate students and presenting behavioral economics to researchers.

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Nous soutenir

Ce projet le fruit du travail des membres du réseau international pour le pluralisme en économie, dans la sphère germanophone (Netzwerk Plurale Ökonomik e.V.) et dans la sphère francophone (Rethinking Economics Switzerland / Rethinking Economics Belgium / PEPS-Économie France). Nous sommes fortement attachés à notre indépendance et à notre diversité et vos dons permettent de le rester !