Choice blindness

Petter Johansson
TED Talk, 2017
Level: beginner
Perspective: Behavioral Economics
Topic: Behavior, markets
Format: Lecture
Duration: 00:16:02
Link: https://www.youtube.com/watch?v=tuEGoAabL9o

When we have to make a decision, we consider all the pros and cons, try to gather a lot of information and estimate what consequences this decision might have. And then we make an (at least somewhat) rational decision. Or do we?
Petter Johansson, a cognitive scientist at Lund University, presents results from experiments he conducted and suggests: More often than not, it is only after we have made our choices, that we come up with reasons for it.

Comment from our editors:

Very relevant evidence for the absence of rationality in decision making.


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Ce projet le fruit du travail des membres du réseau international pour le pluralisme en économie, dans la sphère germanophone (Netzwerk Plurale Ökonomik e.V.) et dans la sphère francophone (Rethinking Economics Switzerland / Rethinking Economics Belgium / PEPS-Économie France). Nous sommes fortement attachés à notre indépendance et à notre diversité et vos dons permettent de le rester !