Behavioral Economics in Action

Dilip Soman
Grado: debutante
Universidad: University of Toronto
Plataforma: edX
Recurrencia: flexible
Idioma: English
Disciplina: Economics
Asistencia: gratis
Certificado: 49,00 USD
Carga de trabajo por semana: 4,0 h

How can we get people to save more money, eat healthy foods, engage in healthy behaviors, and make better choices in general? There has been a lot written about the fact that human beings do not process information and make decisions in an optimal fashion. This course builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.

In three modules, learners will be able to a). explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behavior change, b). learn how to critique, design and interpret the results of experiments; and c). design nudges and decision-tools to help people make better decisions.

 

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Este proyecto es presentado por la Network for Pluralist Economics (Netzwerk Plurale Ökonomik e.V.) y socios internacionales.  Está comprometida con la diversidad y la independencia y depende de las donaciones de personas como tú. Donaciones regulares o puntuales serán muy apreciadas.!