Behavioral Economics in Action

Niveau: débutant
Dilip Soman

How can we get people to save more money, eat healthy foods, engage in healthy behaviors, and make better choices in general? There has been a lot written about the fact that human beings do not process information and make decisions in an optimal fashion. This course builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.

In three modules, learners will be able to a). explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behavior change, b). learn how to critique, design and interpret the results of experiments; and c). design nudges and decision-tools to help people make better decisions.

Université: University of Toronto
Plateforme: edX
Date de début:
Fréquence: flexible
Langue: English
Discipline: Economics
Modalité de suivi: gratuit
Certificat: 49,00 USD
Charge de travail hebdomadaire: 4,0 h
Tags behavior change , behavioral economics , choice , experiments , nudge

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Ce projet est supervisé par des membres du réseau international pour une science économique pluraliste, dans la sphère germanophone (Netzwerk Plurale Ökonomik e.V.) et dans la sphère francophone (Rethinking Economics Switzerland / Rethinking Economics Belgium / PEPS-Économie France). Nous sommes fortement attachés à notre indépendance et à notre diversité et sommes donc dépendants de donations de personnes telles que vous. Des dons réguliers ou ponctuels sont les bienvenus !