An Introduction to Thaler and Sunstein's Nudge - A Macat Psychology Analysis
The concept of choice architecture and nudging is briefly discussed and illustrated by reference to ads for smoking. This short video gives a fun introduction to recent Nobel-prize winner R. Thaler and C. Sunstein’s book “Nudge”. Macat’s video gives an overview over the central ideas, explaining why human beings aren’t as rational as they like to think they are, pointing out intellectual “shortcuts” that we apply in order to make complex decisions easier.
Comments from our editors:
Introductory and simplistic, but well animated and links to a more detailed proprietary analysis